Existing
Market.
My next step regarding my venture would be to see if
Chick-fil-wanted any additional food products/meals to be tested on the open
market. If Chick-fil-a isn’t interested in doing business anymore, I’d have to
come up with different food options to pitch to other potential fast-food
restaurants.
I interviewed all 3 of my roommates. They all eat Chick-fil-a
regularly and when I told them about my idea, they were fully supportive. When
I asked them what should be my next move, my first roommate said that I should
my relationship with Chick-fil-a by officially joining the company in some
fashion as a worker. Whether that’s working for an individual franchise
somewhere or by working behind the scenes in some corporate level position, my
roommate urged me to stay with the company in some fashion. My second roommate
thinks that I should start advertising new food products to other fast food
restaurants like Wendy’s, McDonalds, BK etc (rather than staying with
Chick-fil-a). My last roommate offered the biggest plan in that he thinks I
should just open up my own restaurant and then I can sell whatever I want.
Although that idea is tempting, it’s also expensive to do that so maybe when
I’m a little older I can look into that.
In terms of growing my existing market, I’d like to continue
working with Chick-fil-a by continuously always pitching new foods to sell to
the public. If they aren’t interested, ill need to bring my talents elsewhere.
New Market
Rather than focusing on the fast food restaurant business, I’m
interested in learning more about the bakery industry. I love all kinds of desserts
and bakery style food items. If I could create some new dishes and pitch some
of my ideas to already established bakeries for them to possibly sell to the
public, I’d be happy.
I interviewed 2 of my classmates. Both of them have experience in working for
Ice Cream shops so they know what I’m talking about. My first classmate said
that I need to be outside-the-box in pitching new desserts to the already
established bakeries because they are always looking for new creative dishes to
sell to the public. My other roommate fully supported my idea and was even willing
to get me a meeting with one of her old bosses (who owns an ice cream shop) to
discuss some potential ideas.
Overall, I learned that the bakery industry isn’t that easy to
be successful in. However, I’m willing to try and see what happens. I still think
my existing market is more attractive as I have so much more foods to work with
in pitching new meals. Whereas in the baking industry, there’s a very limited
selection of foods that they make and sell so its way more restrictive in that
sense I’d say.
Hello Connor,
ReplyDeleteI think it is a great idea to look into the bakery industry. Fast food seems like one of those places where ideas will plateau for awhile. While in this period of time you could focus your attention on the bakery. The bakery industry is, in fact, not easy to thrive in at all (think of all the baking competitions on the Food Network). It is a skill that can be learned but will always be criticized.