19A – Idea Napkin No. 2

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

My name is Connor Brennan. My talents are pretty simple, but I think of myself as a hard worker with great learning and listening skills. Basically, I feel I can do anything I can set my mind too. My previous aspirations for this business idea were to make the life of Chick-fil-a customer’s easier by adding a third driveway. However, this idea was cut short as there was too much uncertainty regarding whether it’d be successful. My new idea still involves Chick-Fil-A, but this time it has to deal with the food options. It’s already known that everyone universally likes Chick-fil-a. However, I’d like to spice up the menu and add further products to the menu. Some of these new food items include a chicken alfredo meal, a chicken parmesan sandwich, and other chicken related food meals. I’m not sure how this proposition would affect my life, however I do think it would satisfy customers which in turn would satisfy me.

2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 

I am offering an idea to add new chicken products to the Chick-fil-a menu. Although this need isn’t a high one as most people are satisfied already with the menu, by adding these additional food items, I believe it can draw in new customers and it’ll only make Chick-fil-a even more revered among society.

3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

I’m offering it to everyone and anyone. Who doesn’t enjoy chicken parm? Or chicken alfredo?  Most people like these delicious foods and by having a more diversified menu, Chick-fil-a will only gain further recognition for being a great food establishment.

4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. 

Customers will pay for my food ideas because Chick-fil-a produces quality food. Most people enjoy trying new foods and by adding these unique items, customers will definitely be willing to try them since Chick-fil-a has such a good reputation for its food and service among society.

5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 

What sets me apart is my willingness to make a change. If the idea fails and it’s not as effective as I thought it’d be, it’s just another lesson to be learned. I try not to fear failure, and in this case, I’d be happy I went forward with my idea. If the new food items aren’t popular with customers, no big deal. However, if they are, then that would be great.

I believe all these elements will fit together. By potentially adding these new food items to customers, it could possibly attract a new variety of customers. By adding new customers, it would also improve sales for Chick-fil-a as well (even though I doubt their lacking in that department).

In my previous idea napkin, I got some good feedback in that my idea wasn’t as clearly explained like how I though it was. I feel my new idea is pretty simple and one can understand why it would be successful. It’s clear the benefits it can possibly offer to society and to the Chick-fil-a as a company.