Domain Expert-
My stepfathers friend Jasper owns an Italian restaurant in
Miami. I also worked there during high school as a part time job. Jasper is an expert
in restaurant ownership and knows all the ins and outs on how to successfully
run an Italian restaurant efficiently. When I asked him about my idea about
pitching new chicken products at Chick-fil-a to spice up the menu (chicken alfredo,
chicken parm etc.), he definitely liked the idea but he also wasn’t so sure
that Chick-fil-a would be willing to sell these products as some of the dishes I
pitched “take a while to cook…doesn’t fit the fast food restaurant mold, but you
never know”. Jasper is my domain expert because if Chick-fil-a would be open to
testing some of these products, Jasper would be the guy to talk to in explaining
how to efficiently make a quality meal to customers.
Market Expert
My aunt owns part of a Panera Bread establishment in Orlando,
Fl for the past 5 years. The company has been nothing but a success. My aunt is
a market expert as even though Chick-fil-a and Panera Bread aren’t exactly the
same, they both serve similar products and have a common group of customers. My
aunt knows exactly how to advertise products and really knows the fast food-café
market really well based off her experience of being an owner. If Chick-fil-a
was willing to try out my ideas, my aunt would be an incredible help to me in plans
regarding advertising and targeting the right group of customers.
Industry supplier
As previously mentioned, my family-friend Jasper owns an Italian
restaurant. However, he gets most of his foods from one of his friends who owns
a company that makes chicken, pasta, lasagna etc. His friend is responsible for
supplying many different foods to a variety of restaurants in the south Florida
area. Although I don’t know the man directly, Jasper said he would definitely
refer me to him to ask more questions. I haven’t had a chance to speak with him
yet, but if the idea ever came into the picture, Jaspers friend could potentially
be a supplier as he sells most of his products to various Italian establishments
within the US. Chick-fil-a obviously isn’t an Italian restaurant establishment,
however if Chick-fil-a were to venture into Italian style meals (chicken alfredo,
chicken parm), this could be the way to go about it.
Reflection
Overall, talking to people that are family or family friends
isn’t that hard. I can freely express my ideas to them and I know I wont be
shut down or ignored because they’ll actually listen to me. However, in example,
I haven’t talked to the potential guy as my industry supplier mentioned above. Talking
to him may be a little more intimidating as he doesn’t know me so he might not
be willing to hear my ideas out like I would hope.
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