Friday, July 5, 2019

18A – Create a Customer Avatar


The population segment I’ve chosen is a typical college student who eats at Chick-fil-a often. The avatar I created is a prototypical freshman student at UF who eats Chick-fil-a often since there are so many of them in the city of Gainesville. My avatar usually grabs it for lunch as he lives at Cypress Hall which is near a variety of Chick-fil-a establishments. The one at Broward Hall, the one near the Hub, and lastly the Chick-fil-a at the Standard (on west university ave) are all his go-to options. In deciding which one he’ll eat at; it simply comes down to where he’s at on campus. He uses a bike to get around and since his classes are all over campus, having the many locations is beneficial as he can always get a quick bite to eat no matter where he is.
Me and the avatar are similar. Although I’m not a freshman and I don’t use a bike, I do eat at Chick-fil-a quite often. Last year I lived at the Standard apartments and having a Chick-fil-a on the first floor was so convenient to get a quick meal before or after class. After bringing up my car for sophomore year, it made my life way easier as I could drive anywhere and eat whatever I wanted. However, when I was a freshman and didn’t have a form of transportation, it definitely made my food options limited

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