Thursday, July 18, 2019

23A – Your Venture’s Unfair Advantage




1)     Having access to individuals who know how to make these quality meals

Value: Very valuable.

Rarity: This is not rare because a lot of people have a variety of worldwide connections.

Imitability: imitability is high as anyone can make a chicken alfredo meal. However, the key distinction is the QUALITY in the individuals who know how to make it.

Non-Substitutability: The only other way to provide this is to get another chef of less-quality.



2)   Having access to individuals who know how to market new meals to the fast-food restaurant consumer

Value: Very valuable.

Rarity: I think this is sort of rare as most people don’t know people like that on a first-name basis.

Imitability: Imitability isn’t high.

Non-Substitutability: Yes, other people can do the job but how well will they do it?



3)     Willingness to accept failure

Value: Very valuable. Some can’t accept this, and it ends up costing them their whole business

Rarity: While not extremely rare, I do think most will keep their doubts in the dark rather than being open about it.

Imitability: This mindset can be copied.

Non-Substitutability: No.



4)     Start-Up Business Experience

Value: Very valuable.

Rarity: Not very rare as many people have experience in starting up businesses whether they end up good or bad.

Imitability: I highly doubt someone is pitching the same idea as me

Non-Substitutability: Sure, other people have experience but I doubt there are other alternatives.



5)     Unique Idea

Value: I think my idea can be very valuable, only time will tell.

Rarity: Unique= rare.

Imitability: A competitor could replicate my idea; however I don’t see the success rates being high.

Non-Substitutability: Don’t think so



6)     Being Able to Learn on the Fly

Value: Very valuable. Helped me a lot in school growing up.

Rarity: I think it is rare as many people have many different great skills. However, a lot of people can’t just learn things and then do them

Imitability: This is a very hard skill to imitate because for a lot of people, it takes time to learn and process things

Non-Substitutability: Being good at other things can take the pressure off being a fast learner. (i.e being a fast reader, or a good listener)



7)     Having People Who Support my Idea

Value: Very valuable.

Rarity: Not very rare as a lot of people have support from their friends and family

Imitability:

Non-Substitutability: Support can come from anyone and can come in a variety of ways.



8)     Simple Idea Being Pitched

Value: Very valuable to me because I think the benefits could be great.

Rarity: I think my idea is rare as I’ve never heard about it in the real world.

Imitability: Many ideas can be replicated

Non-Substitutability Nope.



9)     Everyone Loves Chick-Fil-a

Value: This is very valuable because almost any new product that Chick-fil-a tests on the open market, it usually always gets much attention from consumers. This trend will only help me in my idea to pith new chicken related meals at Chick-fil-a.

Rarity: It is rare for an establishment to get so much recognition for its food and service.

Imitability: Very hard to copy the love Chick-fil-a gets in comparison to other fast food restaurants.

Non-Substitutability: Perpetual industries could be substituted with just a long-lasting one or a very short-lived industry, both can be profitable like a perpetual one.



10)  Being a Risk-Taker

Value: This is valuable because if one doesn’t take risks, success may never be found.

Rarity: 50/50. Some play it safe and others take risks all the time within the business world.

Imitability: You either take risks or don’t.

Non-Substitutability: You either take risks or don’t.



I think my top resource is my willingness to accept failure if I gave it my all. If my idea pops off and is a great success, then great for me. If my idea doesn’t do as well as I thought it would, I’m okay with that because I gave it my all and wasn’t afraid to take a chance.


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