11A- Idea Napkin no.1

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

My name is Connor Brennan. My talents are pretty simple, but I think of myself as a hard worker with great learning and listening skills. Basically, I feel I can do anything I can set my mind too. My aspirations for this business idea are to make the life of Chick-fil-a customer’s easier by adding a third driveway. I’m not sure how this proposition would affect my life, however I do think it would satisfy customers which in turn would satisfy me.

2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 

I am offering another solution to help speed the process up within the Chick-fiI-a drive thru. By adding this third drive thru lane and adding more employees, I believe the Chick-fil-a drive thru process can reach new heights of speed and efficiency.

3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

What all my customers have in common is that they want their food fast and ready. The whole purpose of a drive-thru is get to food to the customer in the fastest way possible. Since everyone basically loves Chick-fil-a, I think everyone who usually eats there will support my idea.

4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. 

Well, I’m getting paid to make their lives easier. Sitting 15 minutes in a drive-thru can be annoying and frustrating. In fact, when it comes to Chick-fil-a, I think they’re the only fast food restaurant in which its faster to go inside and order rather than waiting in drive-thru. I intend to reverse this process and I believe customers will definitely support.

5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 

What sets me apart is my willingness to make a change. If the idea fails and its not as effective as I thought it’d be, its just another lesson to be learned. I try not to fear failure and, in this case, I’d be happy I went forward with my idea. Also, what sets me apart is that I don’t think many fast food restaurants (at least from my own experience) have 3 drive thru lanes. This idea would be new territory to the industry.

I believe all these elements will fit together. I believe the process of the drive-thru will ultimately speed up and that customers will most definitely be satisfied. If the process works, it could be revelation in the fast food restaurant business as many companies may start installing 2 or 3 drive thru lanes at specific locations.